Case Studies A vibrant ING employee platform designed for sharing positive content

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	A vibrant ING employee platform designed for sharing positive content

A vibrant ING employee platform designed for sharing positive content

Technology Category	Analytics & Modeling - Predictive Analytics Functional Applications - Enterprise Resource Planning Systems (ERP) Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Finance & Insurance
Applicable Functions	Business Operation Sales & Marketing
Services	System Integration Training
Challenge	ING, a Dutch multinational banking and financial services giant, faced the challenge of effectively disseminating positive content about the company’s products, webinars, planning tools, and employee experiences across its global workforce. The need for a unified platform became more pressing as online audiences grew more eager for trustworthy news, especially during the COVID-19 pandemic. The company sought a solution that would not only centralize this information but also encourage employees to share it on social media, thereby boosting external communications and social advocacy. Additionally, ING wanted to track and analyze employee engagement to refine their content strategy and maximize the platform's impact. Read More
About Customer	ING is a Dutch multinational banking and financial services corporation with a significant global presence. The company operates in 26 countries and employs approximately 56,000 people. ING offers a wide range of services, including retail and wholesale banking, investment banking, asset management, and insurance. The company is known for its focus on innovation, sustainability, and customer-centric solutions. With a strong commitment to enhancing employee experience and engagement, ING has been proactive in adopting digital tools and platforms to foster a positive work environment and improve internal and external communications. Read More
Solution	To address these challenges, ING partnered with Firstup to develop and support the ING Share It platform. This platform serves as a centralized hub where employees can find and share positive content about the company. The content includes information from public domains and third parties, typically posted by ING on social media platforms like Twitter, LinkedIn, Facebook, and Instagram. The platform is designed to be user-friendly, allowing employees to access it anytime, anywhere, on both mobile and desktop devices. To encourage participation, ING Share It incorporates a gamification component that rewards employees for their engagement activities, such as likes, comments, and shares. This gamification element includes points that can be redeemed for useful prizes, fostering a sense of competition and community among employees. The platform also features analytics programs from Firstup to track adoption, viewership, and audience engagement, helping ING refine its content strategy and boost external communications. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Functional Applications - Enterprise Resource Planning Systems (ERP)

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Finance & Insurance

Applicable Functions

Business Operation

Sales & Marketing

Services

System Integration

Training

Challenge

ING, a Dutch multinational banking and financial services giant, faced the challenge of effectively disseminating positive content about the company’s products, webinars, planning tools, and employee experiences across its global workforce. The need for a unified platform became more pressing as online audiences grew more eager for trustworthy news, especially during the COVID-19 pandemic. The company sought a solution that would not only centralize this information but also encourage employees to share it on social media, thereby boosting external communications and social advocacy. Additionally, ING wanted to track and analyze employee engagement to refine their content strategy and maximize the platform's impact.

About Customer

ING is a Dutch multinational banking and financial services corporation with a significant global presence. The company operates in 26 countries and employs approximately 56,000 people. ING offers a wide range of services, including retail and wholesale banking, investment banking, asset management, and insurance. The company is known for its focus on innovation, sustainability, and customer-centric solutions. With a strong commitment to enhancing employee experience and engagement, ING has been proactive in adopting digital tools and platforms to foster a positive work environment and improve internal and external communications.

Solution

To address these challenges, ING partnered with Firstup to develop and support the ING Share It platform. This platform serves as a centralized hub where employees can find and share positive content about the company. The content includes information from public domains and third parties, typically posted by ING on social media platforms like Twitter, LinkedIn, Facebook, and Instagram. The platform is designed to be user-friendly, allowing employees to access it anytime, anywhere, on both mobile and desktop devices. To encourage participation, ING Share It incorporates a gamification component that rewards employees for their engagement activities, such as likes, comments, and shares. This gamification element includes points that can be redeemed for useful prizes, fostering a sense of competition and community among employees. The platform also features analytics programs from Firstup to track adoption, viewership, and audience engagement, helping ING refine its content strategy and boost external communications.

Impact #1	The ING Share It platform has become an easy way for employees to find relevant content from the public domain and third parties in one place and share it.
Impact #2	The platform has significantly boosted external communications and social advocacy by providing a centralized hub for approved content.
Impact #3	Employees appreciate the platform for its trustworthiness and ease of use, especially during the COVID-19 pandemic when the demand for reliable news increased.

Impact #1

The ING Share It platform has become an easy way for employees to find relevant content from the public domain and third parties in one place and share it.

Impact #2

The platform has significantly boosted external communications and social advocacy by providing a centralized hub for approved content.

Impact #3

Employees appreciate the platform for its trustworthiness and ease of use, especially during the COVID-19 pandemic when the demand for reliable news increased.

Benefit #1	The platform generated more than 19 million extra impressions in 2020 alone.
Benefit #2	Approximately 8,000 employees have joined the platform, with the number expected to climb significantly as the global rollout continues.
Benefit #3	The platform is now positioned for a global rollout to the 26 countries in which ING operates.

Benefit #1

The platform generated more than 19 million extra impressions in 2020 alone.

Benefit #2

Approximately 8,000 employees have joined the platform, with the number expected to climb significantly as the global rollout continues.

Benefit #3

The platform is now positioned for a global rollout to the 26 countries in which ING operates.

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Overview

A vibrant ING employee platform designed for sharing positive content

Operational Impact

Quantitative Benefit