A Smooth Transition to the Cloud

Brickstream’s infrastructure included physical hardware that was managed out of a colocation facility in Atlanta. The company was responsible for procuring hardware from a variety of vendors, applying critical maintenance updates, and performing hardware upgrades and repairs. This led to recurring warranties and maintenance fees which began to burden Brickstream. The company started considering moving to a virtual environment to alleviate the burden of managing a physical infrastructure. However, migrating from a traditional colocation facility to a VMware-leveraged virtual environment was a daunting task, especially for a relatively small company with limited IT resources. Another concern was cost. Brickstream had experienced firsthand the long-term pitfalls associated with buying and maintaining physical hardware. To utilize its IT dollars more effectively, the company realized that migrating to the cloud was the obvious choice.

Brickstream, with global headquarters in Atlanta, GA and offices based in the United Kingdom and Hong Kong, is an industry leader in stereo vision appliances. Founded in 2001, the company is committed to helping businesses effectively measure customer behavior in a brick and mortar setting, much like clickstream analytics provide in a software setting. Using cutting-edge technology to produce numerous in-store metrics, Brickstream quickly became a market leader in customer behavior analysis. The company’s flagship product, the Brickstream 2200, is a plug-and-play stereo video analytics appliance with its BehaviorIQ™ software built into the device. With over 10,000 devices deployed worldwide, the technology delivers counting, service, queuing, marketing, and other metrics for applications in retail, security, banking, transportation, and many other industries. Brickstream’s products and services are distributed via strategic channel partnerships across the globe. Its primary target market includes businesses wanting to learn about their customers’ behavior.