IBM
Case Studies
A North American airline finds new ways to keep customer satisfaction high
Overview
A North American airline finds new ways to keep customer satisfaction highIBM |
Application Infrastructure & Middleware - API Integration & Management Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Middleware, SDKs & Libraries | |
Aerospace | |
Sales & Marketing | |
Operational Impact
With millions of messages sent, the travel experience is improved. | |
The system helps the airline grow—serving guests 24 hours a day—yet retain the personal touch that guests love. | |
The team plans to expand the service to include personalized links and offers, such as discounts tailored to a guest’s preferences if a flight must be cancelled. | |
Quantitative Benefit
Passenger traffic is up 7.8 percent compared to the prior year. | |
60 percent of passengers click for more information and just 0.5 percent have opted out. | |