Case Studies A Fresh Approach to Driver Performance Management

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	A Fresh Approach to Driver Performance Management

A Fresh Approach to Driver Performance Management

Technology Category	Analytics & Modeling - Predictive Analytics Functional Applications - Fleet Management Systems (FMS) Functional Applications - Remote Monitoring & Control Systems
Applicable Industries	Food & Beverage
Applicable Functions	Logistics & Transportation Quality Assurance
Use Cases	Driver Performance Monitoring Fleet Management Predictive Maintenance
Services	System Integration
Challenge	Roberts Bakery, a historic bakery founded in 1887, has grown to become the fourth largest supplier of branded bread in the UK. With a large and varied fleet of 50 to 60 vehicles on the road at any given time, the bakery faces the challenge of delivering fresh baked goods with a short shelf life to over 2000 customers across the UK. The production team often sets the schedule to meet customer requirements, which can be challenging for the transport team that requires real-time oversight and flexibility. The primary goal is to ensure that the baked goods are delivered quickly, safely, and efficiently, maintaining their quality from the oven to the customer's table. Read More
About Customer	Roberts Bakery, established in 1887, started as a grocery store in Northwich, Cheshire, selling freshly baked bread. Over the years, it has grown to become the fourth largest supplier of branded bread in the UK. The bakery is a local landmark in Northwich, known for its iconic cooling towers with glass walls showcasing freshly baked loaves on conveyor belts. Roberts Bakery uses the finest ingredients to produce delicious bread and other baked goods, delivering them across the UK to convenience stores, large multiples, and food service customers. With a fleet of 50 to 60 vehicles on the road at any given time, the bakery serves over 2000 customers, ensuring that their products reach the shelves as fresh as possible. Read More
Solution	Roberts Bakery partnered with Microlise to deploy Fleet Performance and Journey Management solutions. Fleet Performance allows managers to monitor driving through an A to G rating system, assessing criteria such as idling, acceleration, braking, cornering, cruise control usage, and speed. This data enables targeted driver training and management by exception. The Microlise Driver Performance Management (DPM) app was also made available to all 160+ drivers, allowing them to access their scores via a smartphone app, fostering a competitive and self-monitoring environment. Additionally, Journey Management is used to monitor trip status in real-time, facilitating proactive customer service and improving route planning through "planned vs actual" route comparisons. The Microlise Remote Digital Tachograph Download module was also deployed to manage drivers' hours compliance and reduce administrative time. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Functional Applications - Fleet Management Systems (FMS)

Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Food & Beverage

Applicable Functions

Logistics & Transportation

Quality Assurance

Use Cases

Driver Performance Monitoring

Fleet Management

Predictive Maintenance

Services

System Integration

Challenge

Roberts Bakery, a historic bakery founded in 1887, has grown to become the fourth largest supplier of branded bread in the UK. With a large and varied fleet of 50 to 60 vehicles on the road at any given time, the bakery faces the challenge of delivering fresh baked goods with a short shelf life to over 2000 customers across the UK. The production team often sets the schedule to meet customer requirements, which can be challenging for the transport team that requires real-time oversight and flexibility. The primary goal is to ensure that the baked goods are delivered quickly, safely, and efficiently, maintaining their quality from the oven to the customer's table.

About Customer

Roberts Bakery, established in 1887, started as a grocery store in Northwich, Cheshire, selling freshly baked bread. Over the years, it has grown to become the fourth largest supplier of branded bread in the UK. The bakery is a local landmark in Northwich, known for its iconic cooling towers with glass walls showcasing freshly baked loaves on conveyor belts. Roberts Bakery uses the finest ingredients to produce delicious bread and other baked goods, delivering them across the UK to convenience stores, large multiples, and food service customers. With a fleet of 50 to 60 vehicles on the road at any given time, the bakery serves over 2000 customers, ensuring that their products reach the shelves as fresh as possible.

Solution

Roberts Bakery partnered with Microlise to deploy Fleet Performance and Journey Management solutions. Fleet Performance allows managers to monitor driving through an A to G rating system, assessing criteria such as idling, acceleration, braking, cornering, cruise control usage, and speed. This data enables targeted driver training and management by exception. The Microlise Driver Performance Management (DPM) app was also made available to all 160+ drivers, allowing them to access their scores via a smartphone app, fostering a competitive and self-monitoring environment. Additionally, Journey Management is used to monitor trip status in real-time, facilitating proactive customer service and improving route planning through "planned vs actual" route comparisons. The Microlise Remote Digital Tachograph Download module was also deployed to manage drivers' hours compliance and reduce administrative time.

Impact #1	Roberts Bakery has seen a significant reduction in engine idling, translating into substantial fuel savings.
Impact #2	The introduction of Microlise solutions has led to a reduction in road traffic accidents.
Impact #3	The Microlise Driver Performance Management app has promoted a safer and more efficient driving culture among the 160 drivers.

Impact #1

Roberts Bakery has seen a significant reduction in engine idling, translating into substantial fuel savings.

Impact #2

The introduction of Microlise solutions has led to a reduction in road traffic accidents.

Impact #3

The Microlise Driver Performance Management app has promoted a safer and more efficient driving culture among the 160 drivers.

Benefit #1	44% reduction in engine idling.
Benefit #2	Saved nearly 5000 litres of fuel in a year.

Benefit #1

44% reduction in engine idling.

Benefit #2

Saved nearly 5000 litres of fuel in a year.

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Overview

A Fresh Approach to Driver Performance Management

Operational Impact

Quantitative Benefit