Adverity Case Studies A Digital Media Company Digilant is Delivering More Value to Clients in Less Time

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	A Digital Media Company Digilant is Delivering More Value to Clients in Less Time Adverity

A Digital Media Company Digilant is Delivering More Value to Clients in Less Time

Adverity

Technology Category	Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions	Sales & Marketing
Services	Data Science Services
Challenge	Digilant, a digital media company, was facing challenges in providing timely reports to its clients. The process was time-consuming and involved manually collecting data from various platforms, importing it into Google Sheets, and then creating client-facing PowerPoint presentations. This process was not only slow but also prone to errors, causing issues both internally and with clients. The team needed a scalable solution that could automate the collection of necessary client data and then visualize and structure it in reports. Read More
About Customer	Digilant is an omni-channel digital advertising partner established in 2008. The company specializes in collaborating with both agencies and brands in the U.S. on defining and executing advertising strategies. With over 100 creative media minds and advertising technologists, Digilant is renowned for their approach to providing value to clients, by taking an original view at consumer insights, campaign analysis, and media initiatives. The team at Digilant manages omni-channel advertising campaigns for hundreds of clients of different sizes and across multiple industries. Read More
Solution	Digilant partnered with Adverity to manage ad performance data. Adverity's platform was used to complete all ETL (extract-transform-load) operations over the collected data, which was then stored in an Amazon Redshift database, and sent back to Adverity for visualization and sharing with clients. For standard data sources, Digilant used Adverity’s built-in API connectors to start integrating data from those sources and storing it in an Amazon AWS storage. For non-standard data sources, the implementation team at Adverity set-up an email automation system that schedules sending of data exports, so they can be integrated along with the standard data coming automatically from the API connectors. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Functions

Sales & Marketing

Services

Data Science Services

Challenge

Digilant, a digital media company, was facing challenges in providing timely reports to its clients. The process was time-consuming and involved manually collecting data from various platforms, importing it into Google Sheets, and then creating client-facing PowerPoint presentations. This process was not only slow but also prone to errors, causing issues both internally and with clients. The team needed a scalable solution that could automate the collection of necessary client data and then visualize and structure it in reports.

About Customer

Digilant is an omni-channel digital advertising partner established in 2008. The company specializes in collaborating with both agencies and brands in the U.S. on defining and executing advertising strategies. With over 100 creative media minds and advertising technologists, Digilant is renowned for their approach to providing value to clients, by taking an original view at consumer insights, campaign analysis, and media initiatives. The team at Digilant manages omni-channel advertising campaigns for hundreds of clients of different sizes and across multiple industries.

Solution

Digilant partnered with Adverity to manage ad performance data. Adverity's platform was used to complete all ETL (extract-transform-load) operations over the collected data, which was then stored in an Amazon Redshift database, and sent back to Adverity for visualization and sharing with clients. For standard data sources, Digilant used Adverity’s built-in API connectors to start integrating data from those sources and storing it in an Amazon AWS storage. For non-standard data sources, the implementation team at Adverity set-up an email automation system that schedules sending of data exports, so they can be integrated along with the standard data coming automatically from the API connectors.

Impact #1	The team at Digilant now spends less time on creating the reports and more time on analyzing the collected data and deriving insights.
Impact #2	Improved focus on delivering value to clients has brought new, data-driven ideas from the team, and additional revenue sources to the company.
Impact #3	An up-to-date and clear picture of Digilant’s contribution to campaign success helps a lot in improving the client-agency relationship.

Impact #1

The team at Digilant now spends less time on creating the reports and more time on analyzing the collected data and deriving insights.

Impact #2

Improved focus on delivering value to clients has brought new, data-driven ideas from the team, and additional revenue sources to the company.

Impact #3

An up-to-date and clear picture of Digilant’s contribution to campaign success helps a lot in improving the client-agency relationship.

Benefit #1	The reporting process is now fully automated and all new clients get a data-oriented experience, with a dashboard that shows the performance of ad campaigns managed by Digilant.
Benefit #2	It has also enabled Digilant to create a brand new revenue stream providing analytics services and custom analytics solutions to their clients.

Benefit #1

The reporting process is now fully automated and all new clients get a data-oriented experience, with a dashboard that shows the performance of ad campaigns managed by Digilant.

Benefit #2

It has also enabled Digilant to create a brand new revenue stream providing analytics services and custom analytics solutions to their clients.

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Overview

A Digital Media Company Digilant is Delivering More Value to Clients in Less Time

Operational Impact

Quantitative Benefit