Google Cloud Platform Case Studies 90 Seconds: Enhancing Video Production and Analysis with Google Cloud

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	90 Seconds: Enhancing Video Production and Analysis with Google Cloud Google Cloud Platform

90 Seconds: Enhancing Video Production and Analysis with Google Cloud

Google Cloud Platform

Technology Category	Analytics & Modeling - Machine Learning Sensors - Camera / Video Systems
Applicable Industries	Education Equipment & Machinery
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Last Mile Delivery Predictive Maintenance
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	90 Seconds, a leading video creation platform, faced challenges in scaling its operations due to rapid expansion. The company, which manages a marketplace of 12,000 video creative professionals across 70 categories in over 160 countries, was initially operating in a colocated data center in the United States. However, the rapid growth of the business led to scalability and cost issues, particularly around content delivery and storage. The company then decided to move to another cloud service. Despite receiving millions of dollars in venture capital and using new technologies to scale the business, 90 Seconds continued to face issues in supporting the growing demand for cloud video production, accelerating software development, and capturing and analyzing data from multiple services to facilitate decision making. Read More
About Customer	90 Seconds is a leading video creation platform founded in 2010 in New Zealand. The company manages a marketplace of 12,000 video creative professionals in more than 160 countries across 70 categories. Its technology empowers brands to plan, shoot, and edit video from anywhere in the world. 90 Seconds' 3,000-plus clients include many global enterprise brands. The company has about 160 team members worldwide, with 60 based at its headquarters in Singapore. Despite a low profile, the business is growing rapidly as multinational online services present innovative marketing and advertising opportunities and brands are keen to produce compelling video content. Read More
Solution	90 Seconds decided to migrate to Google Cloud Platform to address its scalability, reliability, and performance issues. The migration was completed in less than a year, with the company moving all its operations to Google Cloud Platform, except for eight years' worth of HD video which it is exploring options to move into the platform from its original colocated data center. 90 Seconds also deployed Kubernetes Engine to run its applications in containers, which provided a foundation to accelerate software development and deployment. The company used BigQuery as a warehouse for transactional, marketing, and finance data, and used visualization tools to review various indicators and make decisions to improve products, seize opportunities, and operate more efficiently. 90 Seconds also used Compute Engine to access infrastructure-as-a-service and Cloud SQL to run its relational database. The company is now evaluating the potential of machine learning through Cloud AutoML to provide deeper and more relevant analysis for brands. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Machine Learning

Sensors - Camera / Video Systems

Applicable Industries

Education

Equipment & Machinery

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Last Mile Delivery

Predictive Maintenance

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

90 Seconds, a leading video creation platform, faced challenges in scaling its operations due to rapid expansion. The company, which manages a marketplace of 12,000 video creative professionals across 70 categories in over 160 countries, was initially operating in a colocated data center in the United States. However, the rapid growth of the business led to scalability and cost issues, particularly around content delivery and storage. The company then decided to move to another cloud service. Despite receiving millions of dollars in venture capital and using new technologies to scale the business, 90 Seconds continued to face issues in supporting the growing demand for cloud video production, accelerating software development, and capturing and analyzing data from multiple services to facilitate decision making.

About Customer

90 Seconds is a leading video creation platform founded in 2010 in New Zealand. The company manages a marketplace of 12,000 video creative professionals in more than 160 countries across 70 categories. Its technology empowers brands to plan, shoot, and edit video from anywhere in the world. 90 Seconds' 3,000-plus clients include many global enterprise brands. The company has about 160 team members worldwide, with 60 based at its headquarters in Singapore. Despite a low profile, the business is growing rapidly as multinational online services present innovative marketing and advertising opportunities and brands are keen to produce compelling video content.

Solution

90 Seconds decided to migrate to Google Cloud Platform to address its scalability, reliability, and performance issues. The migration was completed in less than a year, with the company moving all its operations to Google Cloud Platform, except for eight years' worth of HD video which it is exploring options to move into the platform from its original colocated data center. 90 Seconds also deployed Kubernetes Engine to run its applications in containers, which provided a foundation to accelerate software development and deployment. The company used BigQuery as a warehouse for transactional, marketing, and finance data, and used visualization tools to review various indicators and make decisions to improve products, seize opportunities, and operate more efficiently. 90 Seconds also used Compute Engine to access infrastructure-as-a-service and Cloud SQL to run its relational database. The company is now evaluating the potential of machine learning through Cloud AutoML to provide deeper and more relevant analysis for brands.

Impact #1	The migration to Google Cloud Platform has enabled 90 Seconds to scale its operations to meet the growing demand for cloud video production. The use of Kubernetes Engine has accelerated software development and deployment, enabling the company to release software faster. The use of BigQuery has facilitated the capture and analysis of data from multiple services, helping the company to make informed decisions to improve products, seize opportunities, and operate more efficiently. The company is now in a position to explore the potential of machine learning through Cloud AutoML to provide deeper and more relevant analysis for brands, and to power a chatbot that will help customers with frequently asked questions and detailed conversations about new services and price points.

Impact #1

The migration to Google Cloud Platform has enabled 90 Seconds to scale its operations to meet the growing demand for cloud video production. The use of Kubernetes Engine has accelerated software development and deployment, enabling the company to release software faster. The use of BigQuery has facilitated the capture and analysis of data from multiple services, helping the company to make informed decisions to improve products, seize opportunities, and operate more efficiently. The company is now in a position to explore the potential of machine learning through Cloud AutoML to provide deeper and more relevant analysis for brands, and to power a chatbot that will help customers with frequently asked questions and detailed conversations about new services and price points.

Benefit #1	Scaled to support a marketplace of 12,000 video creative professionals in more than 160 countries across 70 categories.
Benefit #2	Worked with more than 3,000 brands to deliver high-quality video content.
Benefit #3	Delivered more than 23,000 videos via 90 Seconds.

Benefit #1

Scaled to support a marketplace of 12,000 video creative professionals in more than 160 countries across 70 categories.

Benefit #2

Worked with more than 3,000 brands to deliver high-quality video content.

Benefit #3

Delivered more than 23,000 videos via 90 Seconds.

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Overview

90 Seconds: Enhancing Video Production and Analysis with Google Cloud

Operational Impact

Quantitative Benefit