DataRobot Case Studies 84.51° Enhances Personalized Shopping Experience for Kroger Shoppers with DataRobot

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	84.51° Enhances Personalized Shopping Experience for Kroger Shoppers with DataRobot DataRobot

84.51° Enhances Personalized Shopping Experience for Kroger Shoppers with DataRobot

DataRobot

Technology Category	Analytics & Modeling - Big Data Analytics
Applicable Industries	Consumer Goods Retail
Applicable Functions	Procurement Sales & Marketing
Use Cases	Retail Store Automation Theft Detection
Services	Data Science Services
Challenge	84.51°, a retail data science, insights, and media company, was faced with the challenge of creating more personalized and valuable experiences for shoppers across the path to purchase. This included the entire customer journey, from initial awareness to activation, retention, and beyond. The company's goal was to leverage 1st-party retail data from over 62 million U.S. households to fuel a more customer-centric journey. However, the sheer volume of data and the complexity of creating personalized experiences for such a large customer base presented a significant challenge. The company needed a solution that would enable better production, deployment, and interpretation of data science models to meet its objectives. Read More
About Customer	84.51° is a retail data science, insights, and media company that helps various entities, including the Kroger company, consumer packaged goods companies, agencies, publishers, and affiliated partners, create more personalized and valuable experiences for shoppers. The company leverages 1st-party retail data from over 62 million U.S. households to fuel a more customer-centric journey. Their services include 84.51° Insights, 84.51° Loyalty Marketing, and their retail media advertising solution, Kroger Precision Marketing. Read More
Solution	To overcome the challenge, 84.51° turned to DataRobot, a leading enterprise AI technology. DataRobot was used to empower their data scientists and enable better production, deployment, and interpretation of data science models. The solution provided by DataRobot allowed 84.51° to effectively leverage the vast amount of retail data they had at their disposal. By using DataRobot, the company was able to understand data patterns and use these insights to improve the personalized shopping experience for all Kroger customers. The AI technology provided by DataRobot played a crucial role in helping 84.51° achieve its goal of creating more personalized and valuable experiences for shoppers. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Applicable Industries

Consumer Goods

Retail

Applicable Functions

Procurement

Sales & Marketing

Use Cases

Retail Store Automation

Theft Detection

Services

Data Science Services

Challenge

84.51°, a retail data science, insights, and media company, was faced with the challenge of creating more personalized and valuable experiences for shoppers across the path to purchase. This included the entire customer journey, from initial awareness to activation, retention, and beyond. The company's goal was to leverage 1st-party retail data from over 62 million U.S. households to fuel a more customer-centric journey. However, the sheer volume of data and the complexity of creating personalized experiences for such a large customer base presented a significant challenge. The company needed a solution that would enable better production, deployment, and interpretation of data science models to meet its objectives.

About Customer

84.51° is a retail data science, insights, and media company that helps various entities, including the Kroger company, consumer packaged goods companies, agencies, publishers, and affiliated partners, create more personalized and valuable experiences for shoppers. The company leverages 1st-party retail data from over 62 million U.S. households to fuel a more customer-centric journey. Their services include 84.51° Insights, 84.51° Loyalty Marketing, and their retail media advertising solution, Kroger Precision Marketing.

Solution

To overcome the challenge, 84.51° turned to DataRobot, a leading enterprise AI technology. DataRobot was used to empower their data scientists and enable better production, deployment, and interpretation of data science models. The solution provided by DataRobot allowed 84.51° to effectively leverage the vast amount of retail data they had at their disposal. By using DataRobot, the company was able to understand data patterns and use these insights to improve the personalized shopping experience for all Kroger customers. The AI technology provided by DataRobot played a crucial role in helping 84.51° achieve its goal of creating more personalized and valuable experiences for shoppers.

Impact #1	The implementation of DataRobot's enterprise AI technology had a significant impact on 84.51°'s operations. The technology enabled the company to better understand data patterns, which in turn improved the personalized shopping experience for all Kroger customers. The solution empowered their data scientists and facilitated better production, deployment, and interpretation of data science models. This not only helped 84.51° achieve its goal of creating more personalized and valuable experiences for shoppers but also enhanced the overall efficiency and effectiveness of their operations.

Impact #1

The implementation of DataRobot's enterprise AI technology had a significant impact on 84.51°'s operations. The technology enabled the company to better understand data patterns, which in turn improved the personalized shopping experience for all Kroger customers. The solution empowered their data scientists and facilitated better production, deployment, and interpretation of data science models. This not only helped 84.51° achieve its goal of creating more personalized and valuable experiences for shoppers but also enhanced the overall efficiency and effectiveness of their operations.

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Overview

84.51° Enhances Personalized Shopping Experience for Kroger Shoppers with DataRobot

Operational Impact