Domo Case Studies 7-Eleven Vietnam's Data-Driven Transformation with Domo
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7-Eleven Vietnam's Data-Driven Transformation with Domo

Domo
Analytics & Modeling - Real Time Analytics
Platform as a Service (PaaS) - Data Management Platforms
Retail
Logistics & Transportation
Warehouse & Inventory Management
Inventory Management
Supply Chain Visibility
Data Science Services
System Integration
7-Eleven Vietnam was operating on multiple discrete retail-specific systems, which made it difficult to streamline operations for long-term growth. The company needed a singular, centralized data platform to gain greater visibility and more rigorous reporting in its data management. The company wanted to link different datasets within a single overarching window into all its data, visualize all data for more intuitive and prompt decision-making, and boost end-to-end efficiencies from logistics to points-of-sale.
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7-Eleven Vietnam is a branch of the global convenience store chain, which established its first Vietnamese outlets in June 2017. The company is operated by local partner Seven Systems Vietnam and offers over 100 fresh local food items to the public. Since its establishment, 7-Eleven’s Vietnam operations have grown by over two locations every month, and the company aims to reach 100 stores within the next three years. The company operates in the retail franchising industry and is based in Ho Chi Minh City, Vietnam.
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Domo’s hundreds of data connectors helped 7-Eleven Vietnam to quickly integrate the data platform with its existing business systems, ranging from point-of-sale machines to software governing its supply chains and accounts. This resulted in a single source of truth that empowered 7-Eleven Vietnam’s people with clean, trustworthy data for every decision, improving the speed and effectiveness of teams throughout the business. Insights from Domo have helped 7-Eleven Vietnam identify and resolve latent inefficiencies in its supply chain. Domo tracked the time taken to fill trucks for delivery, which helped 7-Eleven Vietnam to precisely pick out issues with specific products amongst hundreds of SKUs. With Domo, 7-Eleven Vietnam has also improved the accuracy of its deliveries while minimizing issues of overstocking.
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7-Eleven Vietnam has significantly reduced the workload on its late-night employees.
The company has minimized the rate of late-night penalties it often incurs.
7-Eleven Vietnam has used the data to improve upselling across its stores.
2% off achieving KPI of reducing write-off to sales of 35%, equivalent to 25% reduction in write-off expenses
Cut average meeting times from three hours to one
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