Overview
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6thStreet.com Boosts Conversions by 2.5X with AI and Smart RecommendationsMoEngage |
Analytics & Modeling - Machine Learning Networks & Connectivity - 5G | |
Apparel E-Commerce | |
Procurement | |
Intelligent Packaging Time Sensitive Networking | |
Operational Impact
The partnership with MoEngage allowed 6thStreet.com to evolve their customer engagement strategy. They were able to build a comprehensive customer journey, from no activity to purchase, and effectively monitor the health of their campaigns. The use of advanced channels like push notifications, in-app messaging, and WhatsApp, along with the shift from transactional to conversational messaging, enhanced their communication with customers. The use of Sherpa optimization for A/B testing enabled them to tailor their communication for different customer segments, further improving engagement. The Intelligent Time Delay feature ensured that communications were sent at the most opportune times, maximizing their impact. | |
Quantitative Benefit
6thStreet.com witnessed 3X higher Click-Through Rates (CTRs) for automated campaigns compared to manual campaigns. | |
The brand saw 2.5X higher conversions using Sherpa Optimization and Intelligent Time Delay. | |
For WhatsApp campaigns, 6thStreet.com achieved a Click-Through Rate (CTR) of 50%. | |