MoEngage
Case Studies
6thStreet's CRM Team Achieves 4x Growth in Business Contribution with IoT
Overview
6thStreet's CRM Team Achieves 4x Growth in Business Contribution with IoTMoEngage |
Cybersecurity & Privacy - Identity & Authentication Management Cybersecurity & Privacy - Intrusion Detection | |
Apparel Consumer Goods | |
Procurement Sales & Marketing | |
Behavior & Emotion Tracking Livestock Monitoring | |
Testing & Certification | |
Operational Impact
The use of MoEngage by 6thStreet's CRM team led to significant operational results. The team was able to deliver a superior consumer experience and personalized marketing communication by capturing every consumer interaction on their website, mobile app, and email. They were able to segment consumers based on their lifecycle stage, preferences, and behavior, and engage them with personalized messages across multiple channels. They also enabled data-driven decision making by analyzing every swipe, click, and tap on their digital properties to understand consumer product preferences, campaign performances, and more. They used MoEngage's powerful analytics capabilities to map the consumer journey and identify friction points at each stage. This led to improved decision making in the organization and helped them focus their efforts on specific drop-off points in the consumer journey. | |
Quantitative Benefit
4x growth in business contribution between June 2019 and June 2020 | |
2x improvement in first-time purchase rates | |
55% uplift in CTR through A/B testing and localization | |