6sense
Case Studies
6sense Enhances Florence Healthcare's Engagement with Big Pharma Clients by 25%
Overview
6sense Enhances Florence Healthcare's Engagement with Big Pharma Clients by 25%6sense |
Functional Applications - Enterprise Resource Planning Systems (ERP) | |
Healthcare & Hospitals Pharmaceuticals | |
Product Research & Development Sales & Marketing | |
Demand Planning & Forecasting | |
Operational Impact
The implementation of 6sense brought about significant operational improvements for Florence Healthcare. The company was able to shift from a 'spray and pray' marketing approach to a more targeted and effective strategy. The 6sense data allowed Florence to identify potential clients, tailor their marketing messages, and prioritize their outreach efforts. This resulted in a more efficient and productive marketing and sales process. Additionally, the business development team was able to launch an outbound strategy, eliminating the need for cold calls and enabling them to focus on accounts showing buying intent. The success of these efforts has energized the company and further committed them to the 6sense approach. | |
Quantitative Benefit
Within three months, 40% of Florence Healthcare's pipeline was influenced by 6sense. | |
The average opportunity value increased by 45%. | |
Engagement among enterprise accounts grew by 25%. | |