6sense
Case Studies
6sense, Drift, and People.ai: Powering PTC's Revenue Orchestration Intelligence Engine
Overview
6sense, Drift, and People.ai: Powering PTC's Revenue Orchestration Intelligence Engine6sense |
Application Infrastructure & Middleware - API Integration & Management Platform as a Service (PaaS) - Application Development Platforms | |
Healthcare & Hospitals Oil & Gas | |
Procurement Sales & Marketing | |
Chatbots | |
Operational Impact
The combination of 6sense, Drift, and People.ai has transformed the way PTC’s team looks at net-new business as well as its existing pipeline. With this complete end-to-end solution, PTC is successfully 'printing pipeline,' as Mariana Cogan, SVP of Digital Marketing Strategy & Operations at PTC, puts it. The power of the 6sense, Drift, and People.ai data, combined with the whole revenue team working from a single source of truth, has driven tremendous business results for PTC. This uniquely powerful martech stack gave PTC a tailored view of prospects, a way to connect immediately with potential accounts, insight into where prospects are in their buying journeys, information on what accounts need and are interested in, and a method to evaluate both new and net-new pipeline. | |
Quantitative Benefit
6sense identifies VIP accounts and activities, while also uncovering new high-intent accounts | |
Drift enables direct engagement with B2B buyers, initiating the right connections at the right time | |
People.ai integrates the sales team’s outreach and activities into PTC’s CRM, revealing an ideal, proven pathway of what’s working | |