4 Pieds experiences 20% growth in online traffic after using BRIDGE

4 Pieds deployed the BRIDGE Store Locator and Local Pages as a key initiative within their digital strategy. The solution enables the brand to increase online visibility of its store while providing customers with the ability to find the nearest location and respective store details. The implementation of BRIDGE gives their online traffic three distinct entry points to their website: the Store Locator search page, the Store Locator results page and dedicated Local Pages for each location. Each of these pages are constructed with detailed local data and optimized content to rank for top positions within search engines. These pages appear in the top positions on search engines for queries containing the brand and either the city, province or region. 4 Pieds also leverages Local Pages to display the available product ranges at each store through the product category feature. By adding product categories 4 Pieds has increased their local SEO, since the Local Pages now appear in top positions in search engine results for queries containing both a product and a location. The online ranking and visibility of Local Page is further increased through the integration of the ‘Avis Verifiés’ module. Every time a customer adds a review for a store it is automatically pulled into the Local Page module and can then be crawled by Google. Adding new content on a regular basis helps to boosts each page’s SEO.