Google Cloud Platform Case Studies 3PM Solutions: Leveraging IoT to Combat Online Marketplace Fraud

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	3PM Solutions: Leveraging IoT to Combat Online Marketplace Fraud Google Cloud Platform

3PM Solutions: Leveraging IoT to Combat Online Marketplace Fraud

Google Cloud Platform

Technology Category	Infrastructure as a Service (IaaS) - Cloud Computing Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Industries	Consumer Goods Retail
Applicable Functions	Maintenance
Use Cases	Construction Management Infrastructure Inspection
Services	Cloud Planning, Design & Implementation Services
Challenge	The rise of online marketplaces such as Amazon, eBay, and Walmart.com has led to an increase in third-party sellers, some of whom sell counterfeited or misrepresented products. This practice not only deceives consumers but also damages the reputation of manufacturers, retailers, and brands, leading to significant revenue loss. Despite efforts by marketplace websites to address this issue, the problem persists. 3PM Solutions, an eCommerce brand analytics and protection company, sought to provide a solution to this problem. However, the company faced challenges in processing and analyzing large, unstructured datasets related to third-party sellers. Their existing hosted cloud environment with Hbase clusters running on top of Hadoop required significant manual deployment and maintenance, which was time-consuming and inefficient. Read More
About Customer	3PM Solutions is a United States-based eCommerce brand analytics and protection company. The company focuses on marketplace websites like Amazon, eBay, and Walmart.com, offering solutions that help manufacturers, retailers, and brands solve complex problems impacting revenues. Their unique B2B2C Chrome extension, ReconBob, is designed to improve and protect consumers’ online shopping experience. 3PM Solutions aims to empower global brands to manage, protect, and grow revenue on these online marketplaces by leveraging advanced technologies. Read More
Solution	3PM Solutions developed a cloud-based software platform to aggregate, organize, and analyze unstructured data at scale related to third-party sellers on Amazon, eBay, and Walmart.com. The goal was to provide transparency and actionable insights into third parties selling counterfeits or misrepresented versions of products. To reduce maintenance time and increase efficiency, 3PM Solutions moved its infrastructure to Google Cloud, with Google Cloud Bigtable serving as its fully managed NoSQL database service. This transition was facilitated by the compatibility of 3PM Solutions’ previous HBase cluster with the Cloud Bigtable API, allowing for a hassle-free data migration. The company also developed a free Chrome browser extension, ReconBob, to provide consumers with greater transparency into third-party sellers on Amazon. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Computing

Infrastructure as a Service (IaaS) - Cloud Storage Services

Applicable Industries

Consumer Goods

Retail

Applicable Functions

Maintenance

Use Cases

Construction Management

Infrastructure Inspection

Services

Cloud Planning, Design & Implementation Services

Challenge

The rise of online marketplaces such as Amazon, eBay, and Walmart.com has led to an increase in third-party sellers, some of whom sell counterfeited or misrepresented products. This practice not only deceives consumers but also damages the reputation of manufacturers, retailers, and brands, leading to significant revenue loss. Despite efforts by marketplace websites to address this issue, the problem persists. 3PM Solutions, an eCommerce brand analytics and protection company, sought to provide a solution to this problem. However, the company faced challenges in processing and analyzing large, unstructured datasets related to third-party sellers. Their existing hosted cloud environment with Hbase clusters running on top of Hadoop required significant manual deployment and maintenance, which was time-consuming and inefficient.

About Customer

3PM Solutions is a United States-based eCommerce brand analytics and protection company. The company focuses on marketplace websites like Amazon, eBay, and Walmart.com, offering solutions that help manufacturers, retailers, and brands solve complex problems impacting revenues. Their unique B2B2C Chrome extension, ReconBob, is designed to improve and protect consumers’ online shopping experience. 3PM Solutions aims to empower global brands to manage, protect, and grow revenue on these online marketplaces by leveraging advanced technologies.

Solution

3PM Solutions developed a cloud-based software platform to aggregate, organize, and analyze unstructured data at scale related to third-party sellers on Amazon, eBay, and Walmart.com. The goal was to provide transparency and actionable insights into third parties selling counterfeits or misrepresented versions of products. To reduce maintenance time and increase efficiency, 3PM Solutions moved its infrastructure to Google Cloud, with Google Cloud Bigtable serving as its fully managed NoSQL database service. This transition was facilitated by the compatibility of 3PM Solutions’ previous HBase cluster with the Cloud Bigtable API, allowing for a hassle-free data migration. The company also developed a free Chrome browser extension, ReconBob, to provide consumers with greater transparency into third-party sellers on Amazon.

Impact #1	By leveraging Google Cloud services, 3PM Solutions was able to develop a robust solution to combat online marketplace fraud. The company's cloud-based platform and Chrome extension, ReconBob, have provided manufacturers, retailers, and brands with transparency and actionable insights into third-party sellers. This has enabled these businesses to protect their brand reputation and prevent revenue loss due to counterfeited or misrepresented products. Furthermore, the company's move to Google Cloud has significantly reduced maintenance time, allowing the team to focus more on analytics and less on infrastructure management. The solution has also proven to be scalable, accommodating a significant increase in new customers without the need for additional headcount.

Impact #1

By leveraging Google Cloud services, 3PM Solutions was able to develop a robust solution to combat online marketplace fraud. The company's cloud-based platform and Chrome extension, ReconBob, have provided manufacturers, retailers, and brands with transparency and actionable insights into third-party sellers. This has enabled these businesses to protect their brand reputation and prevent revenue loss due to counterfeited or misrepresented products. Furthermore, the company's move to Google Cloud has significantly reduced maintenance time, allowing the team to focus more on analytics and less on infrastructure management. The solution has also proven to be scalable, accommodating a significant increase in new customers without the need for additional headcount.

Benefit #1	Reduced infrastructure maintenance from 5 hours/week to 0 hours
Benefit #2	Analyzed 160 million customer reviews of more than 2 million sellers in less than 4 hours
Benefit #3	Scaled to meet 600% increase in new customers within 1 year without adding headcount

Benefit #1

Reduced infrastructure maintenance from 5 hours/week to 0 hours

Benefit #2

Analyzed 160 million customer reviews of more than 2 million sellers in less than 4 hours

Benefit #3

Scaled to meet 600% increase in new customers within 1 year without adding headcount

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Overview

3PM Solutions: Leveraging IoT to Combat Online Marketplace Fraud

Operational Impact

Quantitative Benefit