Google Cloud Platform Case Studies 33Bondi: Leveraging Google Cloud for Large-Scale Client Projects

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	33Bondi: Leveraging Google Cloud for Large-Scale Client Projects Google Cloud Platform

33Bondi: Leveraging Google Cloud for Large-Scale Client Projects

Google Cloud Platform

Technology Category	Infrastructure as a Service (IaaS) - Public Cloud
Applicable Industries	Finance & Insurance National Security & Defense
Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Demand Planning & Forecasting Usage-Based Insurance
Services	Cloud Planning, Design & Implementation Services
Challenge	33Bondi, a technology, product, and design consultancy based in Sydney, Australia, was faced with the challenge of delivering powerful advertising, marketing, technology, and transactional solutions to clients within tight timeframes. The company needed to manage spiky demand, particularly when sending out large volumes of emails to a user base of approximately 20 million. In one specific case, a bicycle insurance company wanted to launch a web presence in Australia, the United Kingdom, and the United States within 12 weeks, and needed to partner with a prominent social network for athletes. This required 33Bondi to create multinational web presence incorporating full transactional capabilities within a very short period. The company also needed to ensure that the solutions they provided met key security and compliance requirements, and instilled confidence in their clients. Read More
About Customer	33Bondi is a technology, product, and design consultancy based near the iconic Bondi Beach in Sydney, Australia. The company helps businesses develop technology-dependent ideas and turn them into revenue-generating products and services. The team at 33Bondi includes Technology Lead Jim Watts, Marketing Lead Steve Muller, and Creative Lead Jonas Allen, and their backgrounds span well-known brands such as Fairfax Media, Atlassian, Unilever, Heineken International, and the Mambo fashion label. The company supplements its in-house capabilities with a designer based in Italy, engineers in India, and project managers in Australia. Read More
Solution	33Bondi turned to Google Cloud to overcome these challenges. Google Cloud's ability to manage spiky demand allowed 33Bondi to scale horizontally to meet demand, with costs rising in a predictable, controllable fashion. For the bicycle insurance company project, 33Bondi launched websites with transactional capabilities in each targeted market well within the 12-week deadline. Each website runs in Google App Engine to scale in line with demand. 33Bondi also used Google BigQuery to analyse data provided by cyclists to the insurance company in return for free products. The company plans to deploy Google Cloud Pub/Sub message-oriented middleware to further decouple its front- and back-end systems, and Google Cloud Dataflow to process batch and streaming data for analysis through Google BigQuery. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Public Cloud

Applicable Industries

Finance & Insurance

National Security & Defense

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Usage-Based Insurance

Services

Cloud Planning, Design & Implementation Services

Challenge

33Bondi, a technology, product, and design consultancy based in Sydney, Australia, was faced with the challenge of delivering powerful advertising, marketing, technology, and transactional solutions to clients within tight timeframes. The company needed to manage spiky demand, particularly when sending out large volumes of emails to a user base of approximately 20 million. In one specific case, a bicycle insurance company wanted to launch a web presence in Australia, the United Kingdom, and the United States within 12 weeks, and needed to partner with a prominent social network for athletes. This required 33Bondi to create multinational web presence incorporating full transactional capabilities within a very short period. The company also needed to ensure that the solutions they provided met key security and compliance requirements, and instilled confidence in their clients.

About Customer

33Bondi is a technology, product, and design consultancy based near the iconic Bondi Beach in Sydney, Australia. The company helps businesses develop technology-dependent ideas and turn them into revenue-generating products and services. The team at 33Bondi includes Technology Lead Jim Watts, Marketing Lead Steve Muller, and Creative Lead Jonas Allen, and their backgrounds span well-known brands such as Fairfax Media, Atlassian, Unilever, Heineken International, and the Mambo fashion label. The company supplements its in-house capabilities with a designer based in Italy, engineers in India, and project managers in Australia.

Solution

33Bondi turned to Google Cloud to overcome these challenges. Google Cloud's ability to manage spiky demand allowed 33Bondi to scale horizontally to meet demand, with costs rising in a predictable, controllable fashion. For the bicycle insurance company project, 33Bondi launched websites with transactional capabilities in each targeted market well within the 12-week deadline. Each website runs in Google App Engine to scale in line with demand. 33Bondi also used Google BigQuery to analyse data provided by cyclists to the insurance company in return for free products. The company plans to deploy Google Cloud Pub/Sub message-oriented middleware to further decouple its front- and back-end systems, and Google Cloud Dataflow to process batch and streaming data for analysis through Google BigQuery.

Impact #1	Using Google Cloud to deliver the bicycle insurance project gave 33Bondi’s client confidence in the consultancy’s ability to deliver the solution within the 12-week period. The Google and Google Cloud brands also reassured the client that the solution would help meet key security and compliance requirements. Furthermore, Google Cloud enabled 33Bondi to meet the needs of the bicycle insurance company and other clients without requiring a significant investment in personnel. By delivering solutions on Google Cloud, 33Bondi anticipates continuing to excel as a boutique service provider, choosing their clients and working closely with them at all levels.

Impact #1

Using Google Cloud to deliver the bicycle insurance project gave 33Bondi’s client confidence in the consultancy’s ability to deliver the solution within the 12-week period. The Google and Google Cloud brands also reassured the client that the solution would help meet key security and compliance requirements. Furthermore, Google Cloud enabled 33Bondi to meet the needs of the bicycle insurance company and other clients without requiring a significant investment in personnel. By delivering solutions on Google Cloud, 33Bondi anticipates continuing to excel as a boutique service provider, choosing their clients and working closely with them at all levels.

Benefit #1	Enabled creation of multinational web presence incorporating full transactional capabilities for a client in just 12 weeks
Benefit #2	Scaled to deliver 200K emails at a time to 20M users
Benefit #3	Completed the bicycle insurance project with just two engineers

Benefit #1

Enabled creation of multinational web presence incorporating full transactional capabilities for a client in just 12 weeks

Benefit #2

Scaled to deliver 200K emails at a time to 20M users

Benefit #3

Completed the bicycle insurance project with just two engineers

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Overview

33Bondi: Leveraging Google Cloud for Large-Scale Client Projects

Operational Impact

Quantitative Benefit