Alteryx Case Studies 3 Ways to Drive Market Penetration with Data Analytics

Edit This Case Study Record

	3 Ways to Drive Market Penetration with Data Analytics Alteryx

3 Ways to Drive Market Penetration with Data Analytics

Alteryx

Technology Category	Analytics & Modeling - Big Data Analytics Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Functions	Sales & Marketing Business Operation
Services	Data Science Services
Challenge	Hyatt Corporation, a global hospitality company, was facing challenges in increasing its corporate sales, which contributes to over 60% of revenue for its full-service hotels. The business environment was dynamic with high competition, long sales cycles, and complex customer relationships. The company was looking for ways to target and expand its share of the business. The challenges included limited customer insights, no global ranking, manual data extracts, and long durations for data refresh and ad-hoc analysis. Read More
About Customer	Hyatt Corporation is a global hospitality company that owns, manages and franchises hotels, resorts, and vacation properties. The company operates in a highly competitive business environment with long sales cycles and complex customer relationships. Corporate sales contribute to over 60% of revenue for its full-service hotels, which number over 250. The company's internal customers include Sales, Marketing, Real-Estate, Finance, and Hotel Operations departments. The company was looking to increase its corporate sales and expand its share of the business. Read More
Solution	Hyatt Corporation implemented Alteryx, a self-service data analytics platform, to drive market penetration. The company used the platform to gain a 360-degree view of its customers, enabling a deeper breakdown of spending patterns and exploring relationships. This helped in optimizing the sales force. The company also used the platform to cross-sell and upsell within its existing customer base, upgrading from regional to global relationships, and increasing the share of the customer wallet. Furthermore, the company used Alteryx to increase penetration in similar verticals by strategically prospecting by industry verticals based on market potential. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Functions

Sales & Marketing

Business Operation

Services

Data Science Services

Challenge

Hyatt Corporation, a global hospitality company, was facing challenges in increasing its corporate sales, which contributes to over 60% of revenue for its full-service hotels. The business environment was dynamic with high competition, long sales cycles, and complex customer relationships. The company was looking for ways to target and expand its share of the business. The challenges included limited customer insights, no global ranking, manual data extracts, and long durations for data refresh and ad-hoc analysis.

About Customer

Hyatt Corporation is a global hospitality company that owns, manages and franchises hotels, resorts, and vacation properties. The company operates in a highly competitive business environment with long sales cycles and complex customer relationships. Corporate sales contribute to over 60% of revenue for its full-service hotels, which number over 250. The company's internal customers include Sales, Marketing, Real-Estate, Finance, and Hotel Operations departments. The company was looking to increase its corporate sales and expand its share of the business.

Solution

Hyatt Corporation implemented Alteryx, a self-service data analytics platform, to drive market penetration. The company used the platform to gain a 360-degree view of its customers, enabling a deeper breakdown of spending patterns and exploring relationships. This helped in optimizing the sales force. The company also used the platform to cross-sell and upsell within its existing customer base, upgrading from regional to global relationships, and increasing the share of the customer wallet. Furthermore, the company used Alteryx to increase penetration in similar verticals by strategically prospecting by industry verticals based on market potential.

Impact #1	Improved analysts’ efficiency
Impact #2	Enabled direct access to data sources
Impact #3	Simplified data blending

Impact #1

Improved analysts’ efficiency

Impact #2

Enabled direct access to data sources

Impact #3

Simplified data blending

Benefit #1	Reduced time for data refresh from days/weeks to minutes/hours
Benefit #2	Reduced time for ad-hoc analysis from weeks to hours/days
Benefit #3	Global meeting planner NPS tracking showed that over 80% are promoters

Benefit #1

Reduced time for data refresh from days/weeks to minutes/hours

Benefit #2

Reduced time for ad-hoc analysis from weeks to hours/days

Benefit #3

Global meeting planner NPS tracking showed that over 80% are promoters

Download PDF Version

Overview

3 Ways to Drive Market Penetration with Data Analytics

Operational Impact

Quantitative Benefit