Case Studies [x+1] Enables Real-Time Personalized Marketing Interactions Across Multiple Channels with the Aerospike

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	[x+1] Enables Real-Time Personalized Marketing Interactions Across Multiple Channels with the Aerospike

[x+1] Enables Real-Time Personalized Marketing Interactions Across Multiple Channels with the Aerospike

Technology Category	Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Exchange & Integration Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Industries	Retail Software
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Cloud Planning, Design & Implementation Services Software Design & Engineering Services System Integration
Challenge	For [x+1], driving business value depends directly on the ability to use customer, behavioral and purchase data to consistently deliver relevant messages in real-time and in a format that is appropriate to the online channel being used by the customer. A central component of the [x+1] Origin platform is the ability to integrate with a company’s website to provide personalized audience targeting for each unique site visitor. The company initially deployed other databases to meet its complex performance demands, including a traditional relational database and a popular open source NoSQL system. However, both failed to meet critical access times or provide the reliable performance required. With a strong engineering team in place, [x+1] considered building its own solution but ultimately could not justify the cost. Read More
About Customer	[x+1] is a company that specializes in delivering superior, personalized interactions across all digital touch points for businesses. Their cloud-based Origin platform combines an enterprise data management platform (DMP) with POE™, a patented real-time decision engine, Web services APIs, advanced analytics, and multi-channel execution capabilities. This enables companies to deliver the right message to the right consumer at the right time across multiple digital channels, including ad servers, content management servers, chat systems, email systems, and demand-side platforms (DSPs). The company has been recognized for its significant contributions to digital marketing efforts, notably being inducted into the JPMorgan Chase Hall of Innovation. Read More
Solution	[x+1] decided to use the Aerospike NoSQL real-time database and key-value store to power its platform and support the high-value transactions that drive its business. The Aerospike database reliably processes some 4 TB of data and billions of user profiles and records across four [x+1] data centers in the United States. The company conducted a proof of concept pilot with the Aerospike database, which demonstrated predictable performance and sub-millisecond response times. The Aerospike team provided extensive support during the implementation phase, which convinced [x+1] to move into production with the database. Today, [x+1] deploys Aerospike clusters in each of its four data centers, managing 350 GB of unique real-time data and billions of objects. The database runs on standard Linux OS hardware and uses solid-state drives (SSDs). Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - Data Exchange & Integration

Infrastructure as a Service (IaaS) - Cloud Storage Services

Applicable Industries

Retail

Software

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Cloud Planning, Design & Implementation Services

Software Design & Engineering Services

System Integration

Challenge

For [x+1], driving business value depends directly on the ability to use customer, behavioral and purchase data to consistently deliver relevant messages in real-time and in a format that is appropriate to the online channel being used by the customer. A central component of the [x+1] Origin platform is the ability to integrate with a company’s website to provide personalized audience targeting for each unique site visitor. The company initially deployed other databases to meet its complex performance demands, including a traditional relational database and a popular open source NoSQL system. However, both failed to meet critical access times or provide the reliable performance required. With a strong engineering team in place, [x+1] considered building its own solution but ultimately could not justify the cost.

About Customer

[x+1] is a company that specializes in delivering superior, personalized interactions across all digital touch points for businesses. Their cloud-based Origin platform combines an enterprise data management platform (DMP) with POE™, a patented real-time decision engine, Web services APIs, advanced analytics, and multi-channel execution capabilities. This enables companies to deliver the right message to the right consumer at the right time across multiple digital channels, including ad servers, content management servers, chat systems, email systems, and demand-side platforms (DSPs). The company has been recognized for its significant contributions to digital marketing efforts, notably being inducted into the JPMorgan Chase Hall of Innovation.

Solution

[x+1] decided to use the Aerospike NoSQL real-time database and key-value store to power its platform and support the high-value transactions that drive its business. The Aerospike database reliably processes some 4 TB of data and billions of user profiles and records across four [x+1] data centers in the United States. The company conducted a proof of concept pilot with the Aerospike database, which demonstrated predictable performance and sub-millisecond response times. The Aerospike team provided extensive support during the implementation phase, which convinced [x+1] to move into production with the database. Today, [x+1] deploys Aerospike clusters in each of its four data centers, managing 350 GB of unique real-time data and billions of objects. The database runs on standard Linux OS hardware and uses solid-state drives (SSDs).

Impact #1	The Aerospike database allows [x+1] to analyze thousands of attributes within 4 milliseconds, enabling predictive behavior analysis.
Impact #2	The system can respond with 10 options in less than 50 milliseconds, which is crucial for real-time marketing interactions.
Impact #3	The performance of the Aerospike NoSQL database has inspired [x+1] to explore more complex data structures and real-time analytics.

Impact #1

The Aerospike database allows [x+1] to analyze thousands of attributes within 4 milliseconds, enabling predictive behavior analysis.

Impact #2

The system can respond with 10 options in less than 50 milliseconds, which is crucial for real-time marketing interactions.

Impact #3

The performance of the Aerospike NoSQL database has inspired [x+1] to explore more complex data structures and real-time analytics.

Benefit #1	Aerospike processes 4 TB of data and billions of user profiles across four data centers.
Benefit #2	Each Aerospike cluster manages 350 GB of unique real-time data and billions of objects.
Benefit #3	Predictive behavior analysis is completed within 4 milliseconds.

Benefit #1

Aerospike processes 4 TB of data and billions of user profiles across four data centers.

Benefit #2

Each Aerospike cluster manages 350 GB of unique real-time data and billions of objects.

Benefit #3

Predictive behavior analysis is completed within 4 milliseconds.

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Overview

[x+1] Enables Real-Time Personalized Marketing Interactions Across Multiple Channels with the Aerospike

Operational Impact

Quantitative Benefit