Cloudera Case Studies Numberly: Leveraging Cloudera for Real-Time CRM Optimization

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	Numberly: Leveraging Cloudera for Real-Time CRM Optimization Cloudera

Numberly: Leveraging Cloudera for Real-Time CRM Optimization

Cloudera

Technology Category	Analytics & Modeling - Machine Learning Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Equipment & Machinery Mining
Applicable Functions	Quality Assurance Sales & Marketing
Use Cases	Predictive Maintenance Real-Time Location System (RTLS)
Services	Data Science Services Testing & Certification
Challenge	As the world at large has become more data driven, marketing technology companies like Numberly increasingly rely on their ability to deliver the best insights from diverse, voluminous datasets to gain a competitive advantage. Generating the greatest return on marketing and advertising spend hinges on their ability to deliver precisely targeted, relevant and timely messages. Read More
About Customer	Numberly is an international data-marketing technology company generating true incremental value both for consumers and its clients. They work with different sectors such as retailers, banks, and insurance providers. Read More
Customer Name	Numberly Read More
Solution	The data collection, machine learning and activation ecosystem on Cloudera is fueling real-time marketing analytics, ad bidding and recommendation engines at scale and is a core asset of Numberly. Numberly especially appreciates the Cloudera tool that supports critical security and governance needs. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Machine Learning

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Equipment & Machinery

Mining

Applicable Functions

Quality Assurance

Sales & Marketing

Use Cases

Predictive Maintenance

Real-Time Location System (RTLS)

Services

Data Science Services

Testing & Certification

Challenge

As the world at large has become more data driven, marketing technology companies like Numberly increasingly rely on their ability to deliver the best insights from diverse, voluminous datasets to gain a competitive advantage. Generating the greatest return on marketing and advertising spend hinges on their ability to deliver precisely targeted, relevant and timely messages.

About Customer

Numberly is an international data-marketing technology company generating true incremental value both for consumers and its clients. They work with different sectors such as retailers, banks, and insurance providers.

Customer Name

Numberly

Solution

The data collection, machine learning and activation ecosystem on Cloudera is fueling real-time marketing analytics, ad bidding and recommendation engines at scale and is a core asset of Numberly. Numberly especially appreciates the Cloudera tool that supports critical security and governance needs.

Benefit #1	35 percent increase in advertising click rates, better understanding and optimization of attendee traffic flow, 20 percent reduction in new customer acquisition costs.

Benefit #1

35 percent increase in advertising click rates, better understanding and optimization of attendee traffic flow, 20 percent reduction in new customer acquisition costs.

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Overview

Numberly: Leveraging Cloudera for Real-Time CRM Optimization

Quantitative Benefit