Samsara Case Studies How a nearly 100-year-old agricultural supplier uses Samsara to improve safety, efficiency and customer satisfaction.
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How a nearly 100-year-old agricultural supplier uses Samsara to improve safety, efficiency and customer satisfaction.

Samsara
Analytics & Modeling - Predictive Analytics
Analytics & Modeling - Real Time Analytics
Functional Applications - Fleet Management Systems (FMS)
Agriculture
Transportation
Logistics & Transportation
Maintenance
Driver Performance Monitoring
Fleet Management
Predictive Maintenance
Vehicle Telematics
Software Design & Engineering Services
System Integration
Training
As Armstrong Richardson looked to continue its expansion and grow as a haulier, Steve Whitehead, National Transport Manager, knew he needed to find a more reliable fleet management solution. The company’s system at that time did not deliver as promised, often capturing inaccurate tracking data and losing video footage of accidents. During his demonstration by Samsara, Steve was immediately impressed by the all-in-one platform and accuracy of real-time GPS tracking in remote locations. After trialing the platform, it was an easy decision to move forward given Samsara’s reliability, ease of use and support. Today, Armstrong Richardson uses Samsara to improve customer service, increase safety and gain new insights into its fleet.
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For nearly one hundred years, Armstrong Richardson has worked tirelessly to meet the agricultural needs of its customers. Founded in 1925 as a supplier of bulk feeders for customers in Yorkshire, Armstrong Richardson has grown into a group of businesses that supply nearly everything related to agricultural companies - including delivering pet, equestrian and country supplies and even handling horses through their C&C Horse Transport business.
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Live tracking of vehicles is making a huge difference in Armstrong Richardson’s business. With a fleet of more than 54 vehicles regularly making deliveries to rural farmland, Samsara’s ability to provide instant updates on vehicle location helps the team direct vehicles that get lost in low service areas. The Armstrong Richardson team is also using Samsara’s platform to optimise fleet performance. Using Samsara’s Time on Site report, they have noticed that vehicles were spending more time loading and unloading at sites than expected. They are now able to take that timing into account when making plans for the company’s busy season this winter. Additionally, by tracking idling time with the Fuel Usage report, they are driving a significant reduction of fuel costs. Before installing Samsara, Armstrong had no visibility into what was causing accidents. Shortly after installing Samsara’s HD cameras, accident rates have fallen due to coaching and awareness. The Armstrong Richardson team now uses the Safety Inbox daily to review footage from harsh incidents and retrieve videos, which they then use for driver coaching.
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Live tracking of vehicles has significantly improved efficiency by providing instant updates on vehicle location, helping the team direct vehicles that get lost in low service areas.
The use of Samsara’s Time on Site report has allowed Armstrong Richardson to optimize fleet performance by identifying and addressing inefficiencies in loading and unloading times.
The installation of Samsara’s HD cameras has led to a reduction in accident rates due to improved driver coaching and awareness.
Cutting mileage and saving time by reducing the need to drive 10-15 miles to regain service.
Significant reduction of fuel costs by tracking idling time with the Fuel Usage report.
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