Cloudera Case Studies Numberly: Leveraging Cloudera for Real-Time CRM Optimization
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Numberly: Leveraging Cloudera for Real-Time CRM Optimization

Analytics & Modeling - Machine Learning
Platform as a Service (PaaS) - Application Development Platforms
Equipment & Machinery
Quality Assurance
Sales & Marketing
Predictive Maintenance
Real-Time Location System (RTLS)
Data Science Services
Testing & Certification
As the world at large has become more data driven, marketing technology companies like Numberly increasingly rely on their ability to deliver the best insights from diverse, voluminous datasets to gain a competitive advantage. Generating the greatest return on marketing and advertising spend hinges on their ability to deliver precisely targeted, relevant and timely messages.
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Numberly is an international data-marketing technology company generating true incremental value both for consumers and its clients. They work with different sectors such as retailers, banks, and insurance providers.
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The data collection, machine learning and activation ecosystem on Cloudera is fueling real-time marketing analytics, ad bidding and recommendation engines at scale and is a core asset of Numberly. Numberly especially appreciates the Cloudera tool that supports critical security and governance needs.
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35 percent increase in advertising click rates, better understanding and optimization of attendee traffic flow, 20 percent reduction in new customer acquisition costs.
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