Cloudera Case Studies Exploring New Frontiers in Real-time CRM
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Exploring New Frontiers in Real-time CRM


As the world at large has become more data-driven, marketing technology companies like Numberly increasingly rely on their ability to deliver the best insights from diverse, voluminous datasets to gain a competitive advantage. Generating the greatest return on marketing and advertising spend hinges on their ability to deliver precisely targeted, relevant, and timely messages.

To maintain its foothold as a global leader, Numberly must include, process, and reconcile large and diverse datasets--such as static data from CRMs and streaming sensor data--and make that data accessible for data science and analytics in close to real-time.

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Numberly is an international data-marketing technology company generating true incremental value both for consumers and its clients.

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The data collection, machine learning, and activation ecosystem on Cloudera is fueling real-time marketing analytics, ad bidding, and recommendation engines at scale and is a core asset of Numberly.

Numberly especially appreciates the Cloudera tool that supports critical security and governance needs.

Numberly values Cloudera Enterprise for:

  1. Intuitive, direct access to worldwide platform experts
  2. Visibility into ecosystem tooling
  3. Data governance, privacy, and lineage (via Cloudera Navigator)
  4. Access to the Cloudera Data Science Workbench
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