As the world at large has become more data-driven, marketing technology companies like Numberly increasingly rely on their ability to deliver the best insights from diverse, voluminous datasets to gain a competitive advantage. Generating the greatest return on marketing and advertising spend hinges on their ability to deliver precisely targeted, relevant, and timely messages.
To maintain its foothold as a global leader, Numberly must include, process, and reconcile large and diverse datasets--such as static data from CRMs and streaming sensor data--and make that data accessible for data science and analytics in close to real-time.
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