Teradata Case Studies Enhancing Customer Experience Through Data: A Case Study of a Top-5 Global Retail Bank

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	Enhancing Customer Experience Through Data: A Case Study of a Top-5 Global Retail Bank Teradata

Enhancing Customer Experience Through Data: A Case Study of a Top-5 Global Retail Bank

Teradata

Technology Category	Analytics & Modeling - Machine Learning Analytics & Modeling - Real Time Analytics
Applicable Industries	Finance & Insurance Retail
Applicable Functions	Sales & Marketing
Use Cases	Real-Time Location System (RTLS) Track & Trace of Assets
Challenge	The Top-5 Global Retail Bank was struggling to personalize customer experience and manage CX across all digital channels, resulting in customer loss. Read More
About Customer	The customer is a Top-5 Global Retail Bank that was facing challenges in personalizing CX and managing it across digital channels. Read More
Customer Name	Not disclosed Read More
Solution	The bank implemented Teradata Vantage with Celebrus technology to improve digital identity management and enhance overall CX. Celebrus identifies customers and packages their data into a dataset, which is then analyzed using AI and machine learning in Vantage. Real-time recommendations are made to personalize customer experience. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Machine Learning

Analytics & Modeling - Real Time Analytics

Applicable Industries

Finance & Insurance

Retail

Applicable Functions

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Track & Trace of Assets

Challenge

The Top-5 Global Retail Bank was struggling to personalize customer experience and manage CX across all digital channels, resulting in customer loss.

About Customer

The customer is a Top-5 Global Retail Bank that was facing challenges in personalizing CX and managing it across digital channels.

Customer Name

Not disclosed

Solution

The bank implemented Teradata Vantage with Celebrus technology to improve digital identity management and enhance overall CX. Celebrus identifies customers and packages their data into a dataset, which is then analyzed using AI and machine learning in Vantage. Real-time recommendations are made to personalize customer experience.

Benefit #1	The bank experienced a 50% increase in click-through rates, a $50 million revenue increase, and a 5X increase in application completion.

Benefit #1

The bank experienced a 50% increase in click-through rates, a $50 million revenue increase, and a 5X increase in application completion.

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Overview

Enhancing Customer Experience Through Data: A Case Study of a Top-5 Global Retail Bank

Quantitative Benefit