Nucleus Vision Case Studies Creating a Customer Focused Shopping Experience with Blockchain & IoT

	Creating a Customer Focused Shopping Experience with Blockchain & IoT Nucleus Vision

Creating a Customer Focused Shopping Experience with Blockchain & IoT

Nucleus Vision

Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Blockchain Infrastructure as a Service (IaaS)
Applicable Industries	Retail
Applicable Functions	Business Operation
Use Cases	Behavior & Emotion Tracking Traffic Monitoring
Challenge	Gini & Jony, a Nucleus Vision client, and Brick and mortar stores retail customers in general hardly get personalized pricing, custom offers, or preferential treatment for being a brand or store loyalist. This primarily stems from the store’s inability to differentiate between customers in offline stores. Read More
About Customer	Gini & Jony is an Indian kid's fashion brand, promoted by the Lakhani brothers, since 1980. The brand sells apparel through a mix of company-owned and franchisee outlets, and is currently present in 106 cities with 200 exclusive brand ou Read More
Customer Name	Gini & Jony Read More
Solution	Nucleus Vision is an end-to-end technology solution that captures and provides previously unaccessed data to retailers and other ‘brick and mortar’ businesses through its proprietary blockchain and real time sensor technology. The solution that Nucleus has built, which currently has ION Sensors deployed in 10 live retail establishments, will support a valuable data network for unique visitor IDs and corresponding user data. Nucleus' proprietary IoT sensor technology doesn’t depend on any RFID, WiFi Bluetooth, or even facial recognition technologies to operate. Nucleus’ IoT solution enables retail brands around the world to build and execute a customer-focused shopping experience that leverages data from both in-person and online channels. Nucleus' platform uses blockchain, sensors, data and intelligent analytics to create automated solutions that generate customer loyalty. For retailers, Nucleus's IoT solution provides insights into customer behavior that were not previously possible, such as the ability to track customer visits, to aisles browsed and paths taken in-store, favorite products and brands, and predict future customer behavior in-store. Read More Log in to view content
Data Collected	Customer Visits, Human traffic, Network ID Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - Blockchain

Infrastructure as a Service (IaaS)

Applicable Industries

Retail

Applicable Functions

Business Operation

Use Cases

Behavior & Emotion Tracking

Traffic Monitoring

Challenge

Gini & Jony, a Nucleus Vision client, and Brick and mortar stores retail customers in general hardly get personalized pricing, custom offers, or preferential treatment for being a brand or store loyalist. This primarily stems from the store’s inability to differentiate between customers in offline stores.

About Customer

Gini & Jony is an Indian kid's fashion brand, promoted by the Lakhani brothers, since 1980. The brand sells apparel through a mix of company-owned and franchisee outlets, and is currently present in 106 cities with 200 exclusive brand ou

Customer Name

Gini & Jony

Solution

Nucleus Vision is an end-to-end technology solution that captures and provides previously unaccessed data to retailers and other ‘brick and mortar’ businesses through its proprietary blockchain and real time sensor technology. The solution that Nucleus has built, which currently has ION Sensors deployed in 10 live retail establishments, will support a valuable data network for unique visitor IDs and corresponding user data. Nucleus' proprietary IoT sensor technology doesn’t depend on any RFID, WiFi Bluetooth, or even facial recognition technologies to operate.

Nucleus’ IoT solution enables retail brands around the world to build and execute a customer-focused shopping experience that leverages data from both in-person and online channels.

Nucleus' platform uses blockchain, sensors, data and intelligent analytics to create automated solutions that generate customer loyalty. For retailers, Nucleus's IoT solution provides insights into customer behavior that were not previously possible, such as the ability to track customer visits, to aisles browsed and paths taken in-store, favorite products and brands, and predict future customer behavior in-store.

Data Collected

Customer Visits, Human traffic, Network ID

Impact #1	[Data Management - Real Time Data] Giny & Jony in India, are currently using Nucleus to deliver personalised pricing, accurate recommendations and real-time offers in physical brick-n-mortar stores for the very first time.

Impact #1

[Data Management - Real Time Data]
Giny & Jony in India, are currently using Nucleus to deliver personalised pricing, accurate recommendations and real-time offers in physical brick-n-mortar stores for the very first time.

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Overview

Creating a Customer Focused Shopping Experience with Blockchain & IoT

Operational Impact