Dassault Systemes Case Studies Consumer Packaged Goods and Retail Case Study - General Mills France

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	Consumer Packaged Goods and Retail Case Study - General Mills France Dassault Systemes

Consumer Packaged Goods and Retail Case Study - General Mills France

Dassault Systemes

Technology Category	Platform as a Service (PaaS) - Application Development Platforms Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Consumer Goods Food & Beverage Retail
Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Demand Planning & Forecasting Retail Store Automation Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services Software Design & Engineering Services
Challenge	General Mills France, a subsidiary of a world-leading food company General Mills, wanted to increase its share of the ice cream market by expanding its Häagen-Dazs premium ice cream brand to respond to consumers’ increased inclination for snacking. The company needed to design the most efficient and innovative merchandising strategy to launch its expanded line of Häagen-Dazs ice cream. The key to success was innovative merchandising. The company engaged with major French retailers to implement the most effective way to position and merchandise its products to maximize category growth and brand revenue. Read More
About Customer	General Mills France is a subsidiary of General Mills, a world-leading food company. The company is known for its Häagen-Dazs premium ice cream brand among other food products. The company is constantly innovating and expanding its product line to meet the changing demands and preferences of consumers. In this case, General Mills France wanted to capitalize on the growing trend of snacking by introducing a new, more compact and easier-to-eat version of its Häagen-Dazs ice creams. The company's decision to launch this new product line was based on two years of consumer market studies, reflecting its commitment to placing the consumer at the center of its product strategy. Read More
Solution	To design the most efficient merchandising strategy tailored to each retailer, General Mills France adopted Dassault Systèmes’ 3DEXPERIENCE platform and its Perfect Shelf Industry Solution Experience. The company used virtual technology from Perfect Shelf to collaborate with retailers and develop a new vision for this line of products by defining the best product, category, and shelf-space strategy. The cloud-based version of Perfect Shelf was chosen because it was faster to deploy, offers greater flexibility, and all support is included in the price of the offering. With Perfect Shelf, General Mills France was able to come up with different merchandising options for its new Häagen-Dazs line adapted to the look and layout of each store. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Consumer Goods

Food & Beverage

Retail

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Retail Store Automation

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

Software Design & Engineering Services

Challenge

General Mills France, a subsidiary of a world-leading food company General Mills, wanted to increase its share of the ice cream market by expanding its Häagen-Dazs premium ice cream brand to respond to consumers’ increased inclination for snacking. The company needed to design the most efficient and innovative merchandising strategy to launch its expanded line of Häagen-Dazs ice cream. The key to success was innovative merchandising. The company engaged with major French retailers to implement the most effective way to position and merchandise its products to maximize category growth and brand revenue.

About Customer

General Mills France is a subsidiary of General Mills, a world-leading food company. The company is known for its Häagen-Dazs premium ice cream brand among other food products. The company is constantly innovating and expanding its product line to meet the changing demands and preferences of consumers. In this case, General Mills France wanted to capitalize on the growing trend of snacking by introducing a new, more compact and easier-to-eat version of its Häagen-Dazs ice creams. The company's decision to launch this new product line was based on two years of consumer market studies, reflecting its commitment to placing the consumer at the center of its product strategy.

Solution

To design the most efficient merchandising strategy tailored to each retailer, General Mills France adopted Dassault Systèmes’ 3DEXPERIENCE platform and its Perfect Shelf Industry Solution Experience. The company used virtual technology from Perfect Shelf to collaborate with retailers and develop a new vision for this line of products by defining the best product, category, and shelf-space strategy. The cloud-based version of Perfect Shelf was chosen because it was faster to deploy, offers greater flexibility, and all support is included in the price of the offering. With Perfect Shelf, General Mills France was able to come up with different merchandising options for its new Häagen-Dazs line adapted to the look and layout of each store.

Impact #1	Perfect Shelf’s powerful category management capabilities facilitated collaboration and optimized guidance to retailers by creating an immersive shopping experience that led to better store-aisle positioning and product visibility.
Impact #2	The retailers were immersed in the virtual reality of their own store environment allowing them to give more pertinent feedback on layouts, lighting, positioning, and signage.
Impact #3	The company was able to build and evaluate more category options much faster and at a lower cost.

Impact #1

Perfect Shelf’s powerful category management capabilities facilitated collaboration and optimized guidance to retailers by creating an immersive shopping experience that led to better store-aisle positioning and product visibility.

Impact #2

The retailers were immersed in the virtual reality of their own store environment allowing them to give more pertinent feedback on layouts, lighting, positioning, and signage.

Impact #3

The company was able to build and evaluate more category options much faster and at a lower cost.

Benefit #1	Supermarket sales of the new ice cream totaled over €13 million.
Benefit #2	The new Häagen-Dazs stick bars came in second position on the French market in the food category according to Nielsen's Top Innovations 2015 study.

Benefit #1

Supermarket sales of the new ice cream totaled over €13 million.

Benefit #2

The new Häagen-Dazs stick bars came in second position on the French market in the food category according to Nielsen's Top Innovations 2015 study.

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Overview

Consumer Packaged Goods and Retail Case Study - General Mills France

Operational Impact

Quantitative Benefit