Overview
Breuninger: Leveraging Google Cloud for Enhanced Customer ExperienceGoogle Cloud Platform |
Analytics & Modeling - Big Data Analytics Analytics & Modeling - Real Time Analytics | |
Consumer Goods Retail | |
Product Research & Development Sales & Marketing | |
Real-Time Location System (RTLS) Track & Trace of Assets | |
Cloud Planning, Design & Implementation Services Data Science Services | |
Operational Impact
With the help of Google Cloud, Breuninger was able to unite its complex IT landscape and make sense of data from a wide range of sources. This has freed time from infrastructure management, allowing teams to focus on discovering and sharing data insights across the organization. The company has also been able to integrate seamlessly with its complex IT landscape, making data and API integration easy and fast. Furthermore, the company has been able to expand its online store from Germany and Austria to also serve customers in Switzerland. With standardized solutions and the support of Google Cloud managed services, Breuninger’s Data Platform Solutions team now has more time to better support other departments across the organization with data insights. | |
Quantitative Benefit
Accelerated time to insights with fully managed services that process data from varied sources on BigQuery | |
Enabled better-informed decisions with data streaming and querying in real time on BigQuery | |
Significant growth in online sales, with the online shop bringing in 30% of sales in 2018 | |