Google Cloud Platform Case Studies Brainly: Revolutionizing Education with Vision AI

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	Brainly: Revolutionizing Education with Vision AI Google Cloud Platform

Brainly: Revolutionizing Education with Vision AI

Google Cloud Platform

Technology Category	Analytics & Modeling - Computer Vision Software Analytics & Modeling - Machine Learning
Applicable Industries	Education Telecommunications
Use Cases	Predictive Maintenance Speech Recognition
Services	Cloud Planning, Design & Implementation Services Training
Challenge	Brainly, a Kraków-based technology company, provides an online learning platform where students can ask questions and get answers instantly. The platform is used by over 350 million students and parents across 35 countries. However, Brainly faced a challenge in making its platform more accessible and user-friendly for mobile users. Traditional typed queries on smartphones were cumbersome and less efficient. Furthermore, Brainly needed to ensure that its solutions were multilingual, given its global user base. The company also faced the challenge of maintaining stable service during peak usage times, especially during the COVID-19 pandemic when the platform gained tens of millions of new users. Read More
About Customer	Brainly is a technology company based in Kraków, Poland, that operates an online learning platform. The platform is used by more than 350 million students, teachers, and parents worldwide, providing a space where they can ask questions and get answers 24/7. Brainly's platform is supported in multiple languages and is available in over 35 countries. The company was founded in 2009 and has seen a significant increase in popularity during the COVID-19 pandemic as students and teachers were forced to adapt to remote learning. Brainly also offers a paid subscription service, Brainly Plus, which provides an ad-free experience and access to all answers. Read More
Solution	Brainly leveraged Google Cloud's Vision AI to build a 'Snap to Solve' feature for its mobile application. This feature allows students to take a photo of their question, which is then analyzed by Vision AI's optical character recognition (OCR) to extract words and sentences. If there's a perfect match for the query, Brainly delivers an instant answer within seconds. If not, the app conducts a full text search through Brainly's entire knowledge base to find a selection of relevant answers. The multilingual capabilities of Google Cloud made the Vision AI platform a perfect fit for Brainly. The company also used TensorFlow's Multilingual Universal Sentence Encoder to optimize its search algorithms and machine learning models. To manage the increased traffic during the pandemic, Brainly relied on the scalability of Google Cloud to ensure availability and performance. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Computer Vision Software

Analytics & Modeling - Machine Learning

Applicable Industries

Education

Telecommunications

Use Cases

Predictive Maintenance

Speech Recognition

Services

Cloud Planning, Design & Implementation Services

Training

Challenge

Brainly, a Kraków-based technology company, provides an online learning platform where students can ask questions and get answers instantly. The platform is used by over 350 million students and parents across 35 countries. However, Brainly faced a challenge in making its platform more accessible and user-friendly for mobile users. Traditional typed queries on smartphones were cumbersome and less efficient. Furthermore, Brainly needed to ensure that its solutions were multilingual, given its global user base. The company also faced the challenge of maintaining stable service during peak usage times, especially during the COVID-19 pandemic when the platform gained tens of millions of new users.

About Customer

Brainly is a technology company based in Kraków, Poland, that operates an online learning platform. The platform is used by more than 350 million students, teachers, and parents worldwide, providing a space where they can ask questions and get answers 24/7. Brainly's platform is supported in multiple languages and is available in over 35 countries. The company was founded in 2009 and has seen a significant increase in popularity during the COVID-19 pandemic as students and teachers were forced to adapt to remote learning. Brainly also offers a paid subscription service, Brainly Plus, which provides an ad-free experience and access to all answers.

Solution

Brainly leveraged Google Cloud's Vision AI to build a 'Snap to Solve' feature for its mobile application. This feature allows students to take a photo of their question, which is then analyzed by Vision AI's optical character recognition (OCR) to extract words and sentences. If there's a perfect match for the query, Brainly delivers an instant answer within seconds. If not, the app conducts a full text search through Brainly's entire knowledge base to find a selection of relevant answers. The multilingual capabilities of Google Cloud made the Vision AI platform a perfect fit for Brainly. The company also used TensorFlow's Multilingual Universal Sentence Encoder to optimize its search algorithms and machine learning models. To manage the increased traffic during the pandemic, Brainly relied on the scalability of Google Cloud to ensure availability and performance.

Impact #1	The implementation of the 'Snap to Solve' feature significantly improved the user experience on Brainly's platform. Students found the feature convenient as they no longer had to type in questions manually on their phones. This led to a shift from typed queries to photo queries, resulting in higher engagement. The use of Google Cloud's Vision AI and TensorFlow also improved the accuracy of Brainly's search algorithms and machine learning models, leading to more instant answers and higher user satisfaction. Furthermore, Brainly was able to manage the increased traffic during the COVID-19 pandemic without any performance issues, thanks to the scalability of Google Cloud. The company also benefited from cost efficiencies by being able to switch between online and offline OCR solutions.

Impact #1

The implementation of the 'Snap to Solve' feature significantly improved the user experience on Brainly's platform. Students found the feature convenient as they no longer had to type in questions manually on their phones. This led to a shift from typed queries to photo queries, resulting in higher engagement. The use of Google Cloud's Vision AI and TensorFlow also improved the accuracy of Brainly's search algorithms and machine learning models, leading to more instant answers and higher user satisfaction. Furthermore, Brainly was able to manage the increased traffic during the COVID-19 pandemic without any performance issues, thanks to the scalability of Google Cloud. The company also benefited from cost efficiencies by being able to switch between online and offline OCR solutions.

Benefit #1	Brainly's 'Snap to Solve' feature achieved a 70% satisfaction rate.
Benefit #2	The feature led to a 6x increase in user engagement compared to traditional typed queries.
Benefit #3	Brainly saw a significant increase in paid subscription numbers due to the high satisfaction with the 'Snap to Solve' searches.

Benefit #1

Brainly's 'Snap to Solve' feature achieved a 70% satisfaction rate.

Benefit #2

The feature led to a 6x increase in user engagement compared to traditional typed queries.

Benefit #3

Brainly saw a significant increase in paid subscription numbers due to the high satisfaction with the 'Snap to Solve' searches.

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Overview

Brainly: Revolutionizing Education with Vision AI

Operational Impact

Quantitative Benefit