Overview
Bonnier Publications: Leveraging IoT for Data Democratization and Business TransformationGoogle Cloud Platform |
Analytics & Modeling - Machine Learning Sensors - Temperature Sensors | |
Consumer Goods Electrical Grids | |
Sales & Marketing | |
Predictive Maintenance Real-Time Location System (RTLS) | |
Cloud Planning, Design & Implementation Services Data Science Services | |
Operational Impact
The transformation journey to BigQuery involved all departments at Bonnier, including marketing, editorial, digital, and advertising, which met every week in cross-functional teams. This was made possible by an easy-to-learn Google Cloud console interface that empowered employees to bring unique strengths to a transformative collaboration, enhancing motivation and team ethos. Adopting BigQuery and the entire Google Cloud suite of machine learning and analytics tools allowed Bonnier to leapfrog larger publishers in harnessing consumer data to grow in a challenging media environment. This projected an aura of dynamism that enabled Bonnier to acquire premium tech talent to take its digital transformation to the next level. With world-class data analytics up and running, the next step for Bonnier is a fully personalized ecommerce shop that offers visitors custom-made interaction depending on their history. | |
Quantitative Benefit
Doubled checkout conversion with data overhaul completed in just six months | |
Maintained new subscription rate while reducing banners by 90% | |
Acquired 50,000 new subscribers across all brands, against a 25,000 KPI | |