Overview
Aruna: Revolutionizing Indonesian Fishing Industry with IoT and Data InsightsGoogle Cloud Platform |
Analytics & Modeling - Predictive Analytics Sensors - GPS | |
Consumer Goods Retail | |
Logistics & Transportation Warehouse & Inventory Management | |
Inventory Management Supply Chain Visibility | |
Cloud Planning, Design & Implementation Services System Integration | |
Operational Impact
Aruna's digital fishing ecosystem has transformed the traditional fishing industry in Indonesia. By digitizing fishing processes, Aruna has been able to connect fishermen directly with wholesalers and consumers, eliminating the need for middlemen. This has resulted in increased income for the fishermen. The use of apps has also improved fishermen's knowledge of sustainable fishing by visualizing protected marine areas and vessel movements. Furthermore, the digitization of processes has facilitated collaboration among hundreds of sites in the fishery ecosystem, making it easier to trace seafood from the fishermen to the consumer. Aruna's use of BigQuery to collate real-time information from various business systems has also enabled accurate demand prediction, reducing food waste. Lastly, Aruna's efforts to improve technology access and digital literacy among fishermen have been successful, with more than 36,000 fishermen now using the company's apps. | |
Quantitative Benefit
Connected more than 36,000 fishermen to global markets | |
Reduced food waste by predicting demand for thousands of SKUs with BigQuery | |
10X increase in fishermen’s revenues with big data | |