Alto's Transformation of Ride-Hailing Experience with Google Maps Platform

Alto, a ride-hailing company founded in 2018, operates with a unique business model where all drivers are W-2 employees and the company owns all the cars. This approach is designed to provide a safe, clean, consistent, and high-quality experience for every passenger. However, the company faced challenges in maintaining efficiency and competitiveness due to its smaller size compared to more established ride-hailing companies. One of the key issues was imprecise pickup points, which often led to delays and customer complaints. Drivers were often directed to incorrect locations, requiring extra driving time or contact with the customer to determine the proper pickup point. Additionally, the company had to manually input custom areas, locations from which riders frequently request a pickup that are not necessarily on the map yet. This process was time-consuming and inefficient.

Alto is a Dallas-based ride-hailing company founded in 2018. Unlike other ride-hailing services that operate with a network of independent contractors, Alto employs all its drivers as W-2 employees and owns all of the cars, which are centrally dispatched and warehoused. The company operates fleets in the U.S and is rapidly growing with plans to quadruple its current headcount of 1,200 employees. Alto is committed to providing a safe, clean, consistent, and high-quality experience for every passenger. The company is also focused on sustainability and plans to transition to an all-electic fleet.